El diseñador de Balenciaga Demna habla después del escándalo BDSM: ‘Error de juicio’
Escrito por admin el sábado, 11 de febrero del 2023 en noticias
El director creativo de Balenciaga, Demna, ha concedido su primera entrevista desde el escándalo publicitario BDSM de la marca el año pasado.
La casa de modas fue criticada a fines de 2022 por dos campañas diferentes, una de las cuales presentaba a niños sosteniendo osos de peluche que estaban vestidos con trajes de cuero estilo bondage.
Si bien la reacción violenta, tanto de los fanáticos como de las celebridades, fue rápida, la compañía abordó la controversia y se disculpó por la naturaleza del rodaje. Demna también emitió una declaración en ese momento , calificando los anuncios de «inapropiados».
Ahora, el diseñador de moda georgiano planea tomarse un descanso y cambiar su enfoque al diseño de ropa.
«Me doy cuenta de que mi trabajo ha sido visto como provocativo, pero esta situación específica nunca sería parte de mi naturaleza provocativa», dijo Demna a Vogue .
“Balenciaga is a house that is over one century old and is based on strong and beautiful creative values, and I have been busy doing all in my creative power to bring it to its modern relevance, and suddenly we were under attack and labelled as something we’re not at all.”
Demna said that he was “shocked” and “completely stunned” to learn about the court document props seen in the background of another Balenciaga ad, printed with the Supreme Court ruling in the case of United States v. Williams — which confirmed that First Amendment rights did not include the promotion of child pornography.
He called the presence of these documents in two separate photoshoots that were filmed in different locations months apart a total “coincidence,” but vowed to be more involved in every detail of his brand’s campaign ideation and have others oversee the details more stringently.
The company has dropped the $25 million lawsuit it previously lodged against the photoshoot’s producers.
“From my personal point of view, as creative director, I will have to question absolutely everything now. It really changes my way of working, which has previously been more instinctive; doing something that would be seen as maybe provocative just because I was thinking, ‘Oh, that’s fun,’” Demna said.
“This is part of my learning: I will have a more mature and serious approach to everything I release as an idea or an image. I have decided to go back to my roots in fashion as well as to the roots of Balenciaga, which is making quality clothes – not making image or buzz.”
That may mean a departure from dressing celebrities, with Kim Kardashian having spoken out about the controversy and turned down a campaign with Balenciaga after starring in past ads for the fashion house.
Neither Nicole Kidman now Bella Hadid, both of whom starred in Balenciaga’s spring campaign, have spoken out about the controversy.
Disgraced Kanye West, meanwhile, has continued to shop at Balenciaga stores and support the brand, despite the label’s decision to sever ties with the “All of the Lights” rapper amid his anti-Semitic tirades and “White Lives Matter” T-shirts.
“It’s a serious job, you know, to make clothes. It’s not about creating image or buzz or any of those things,” Demna concluded. “I am back to making jackets. That’s where this house started, and that’s where I started as a designer.”
Balenciaga and the Kering Foundation recently announced that they will partner with National Children’s Alliance (NCA) on its newly launched Mental Health Institute for the next three years.
Demna’s brand plans to show its next collection in March.
